Homegirl London pays homage to Siobhan McIntosh London. Maker of contemporary home wares and design-led gifts which are predominately hand crafted in Britain. Her gorgeous collection includes make-up and wash bags, tea towels, cushions, coin purses, pencil cases and bone china mugs. These are adorned with pretty hand drawn patterns which are inspired by nature and everyday life to create a feminine and functional collection for modern women. I caught up with Siobhan to find out more …
Q: Tell me about your design background.
A: I studied textile design whilst at school but then went on to study Journalism at Middlesex University. With a natural flair for interiors and textiles I couldn’t help but return to my passionate design roots in later years. What was once a hobby since school later developed in to the Siobhan McIntosh London business.
I studied a course in Interior design at the London College of Communications, as well as a course in soft furnishings. I then undertook a series of internships including one for Interior and lifestyle stylist Selina Lake.
I also assisted private clients in creating bespoke soft furnishing and carrying out interior decoration and styling.
Q: Why set up a business?
A: To be honest this particular business found me, it was born out of a combination of factors. The need to create a role that was child friendly – fitting around by son and family, together with my strong passion for home styling and furnishings. I have always wanted to run my own business since school.
Siobhan McIntosh London Cushions
Siobhan McIntosh London Mugs
Q: Where are you based and why?
A: I operate my business from my home studio in Streatham, London. My working environment is light, airy and comfortable, which I find inspiring. The hustle and bustle, parks and diversity of the area inspires me with design concepts.
Q: How many people work at your company?
A: It’s mainly me and I have a wonderful team of outsource workers and freelancers to help make this business possible. I oversee all the running of the business – administration and design making. I hand make the majority of my products but some items are outsourced to UK factories or handmade by an assistant seamstress when needed. Aspects of marketing and product development are carried out by an assistant on freelance basis.
Q: Describe your design style.
A: My style is simplistic, feminine and functional. It’s modern but also timeless.
Q: Where do you draw your creative inspiration from?
A: I draw creative inspiration from anything and everything; from studying a particular set of colours to spending time in the park with my son. I also love drawing inspiration from flowers and nature.
Siobhan McIntosh London Small Make-up Bags
Siobhan McIntosh London Purses
Q: Tell me about your collections.
A: My collections come from playing with pattern and texture. I’m drawn to concepts that are pretty, functional and simplistic. I also like my collections to work easily and complement a range of colour palettes.
My existing home wares and accessories collections are heavily influenced by flowers, elegant colours and freehand drawing. Designs such as Daisy Grey or Ella Flower Green were initially drawn freehand by me. With freehand drawing there’s something attractive but not perfect about it, which I love. It’s a bit like people and life.
Siobhan McIntosh London Daisy Grey Design
Siobhan McIntosh London Rose Lily Black Make-up Bag
Q: Which designer do you admire and why?
A: I admire a wealth of designers particularly ones that work with flowers, nature, organic forms and geometric patterns.
Q: What’s the best thing about owning your own business?
A: The best thing for me is the freedom of creating products for individuals that allow them to express their personality. Every time an order is placed or a customer contacts me showing their joy for an item they received, it makes me smile and reinforces why I love what I do.
Q: What one piece of advice would you pass on to someone wanting to set up their own business?
A: I would say, always be willing to learn, believe in yourself, your ideas and never give up even when it seems difficult and a lot of hard work is required.
Q: What’s coming up for the rest of 2013?
A: For the rest of 2013, I will be working on extending my china mugs and home accessories collections. I will also be developing fabric totes so women can carry them comfortably in their handbags and not have to worry about carrier bags when doing those last minute shops. I will also be taking part in more pop-up shops and designer markets from summer this year.
You can buy Siobhan’s products from Facebook Page. Credits: text by Homegirl London, images courtesy of Siobhan McIntosh and special thanks to Siobhan McIntosh. Disclosure: This feature includes the following affiliate partners – Not on the High Street (if you click through from my website and purchase items from the affiliates I will earn a small commission).