Shops: spotlight on Aram

Aram Store, Covent Garden, by Homegirl LondonAram is one of London’s finest contemporary furniture dealers.  Located in Drury Lane, Covent Garden they showcase furniture, lighting, rugs and home accessories.  Collections include; Cassina, Fritz Hansen, Knoll, Carl Hansen and Vitra.  They feature established and new designers and you’ll find work from Charles and Ray Eames, Verner Panton, Arne Jacobsen and Le Corbusier.

This is a family business which began back in 1964 on the King’s Road with a tiny shop opened by Zeev Aram, a trained interior and furniture designer with a vision.  Zeev was certainly ahead of his time and had a strong belief that chintz was on the way out and modern living on the way in.   Today, Zeev’s children – Daniel and Ruth Aram continue to deliver their father’s passion for design.

Aram holds the worldwide license for Eileen Gray designs and is the only UK source for authentic products.  Eileen Gray was one of the first women to be admitted to the Slade School of Art back in 1898.  She then moved to Paris, trained in Japanese lacquer and established herself as one of the leading designers in lacquered screens and decorative panels.  Ruth Aram has selected 5 pieces from the Eileen Gray collection to give you an idea of what’s on offer …

Eillen Gray Collection at Aram

Eileen Gray Selection

  1. Eileen Gray Monte Carlo Sofa, £6729
  2. Eileen Gray Bibendum Chair, £2215
  3. Eileen Gray Tube Light, £499
  4. Eileen Gray E1027 Side Table, £559
  5. Eileen Gray Brick Screen, £35054 (yes that is over 35 thousand pounds)

The Covent Garden space is a beautiful 20,000 square foot warehouse style building which allows Aram to showcase a wide range of furniture in cool and calm surroundings.  The expansive building has 4 floors dedicated contemporary design.  It’s a pleasure to browse because the furniture has room to breathe and you can move around easily with plenty of room to stand back and admire the wonders in front of you.  Here’s a few pictures of the interiors …

Aram Store, photo by Paul Raeside

Aram Interiors

Aram Store_photo by Paul Raeside

Aram Interiors

Design is absolutely central to everything Aram do.  They are dedicated to helping customers choose pieces of furniture which will transform their homes.  Their team also work with architects, interior designers and decorators.  They pride themselves in delivering an exceptional, first class customer service to individual customers and businesses.

The Aram store is located at 110 Drury Lane, Covent Garden, London WC2B 5SG.  Check out their website at www.aram.co.uk.  They also have an exhibition space on the top floor which is interested in the way designers think and work so do take a look if you’re in the area.  If you want to shop in Covent Garden read my recent article www.homegirllondon.com/shops-covent-garden-london-wc2.  Credits: text by Homegirl London, images courtesy of Aram (interiors photography by Paul Raeside), shop front image by Homegirl London, special thanks to Ruth Aram and Sarah McCauley.