Luca and Nathalie launched the store back in 2009 because they wanted a successful and unique destination boutique in the heart of pulsating Shoreditch. The store is housed in one of the most iconic historical buildings in the area – The Clerk’s House which was originally occupied by clerics from St Leonard’s Church. They named it Milk because it’s easy to remember and something people can relate to.
To give you an idea of what you can expect to buy at Milk – the fashion merchandise includes clothing, accessories and shoes. Alongside sits beautiful furniture pieces – chairs, tables, coat stands, mirrors and accessories like cushions, rugs and lighting. They also favour work by Piero Fornasetti, the Milanese painter, sculptor and product creator. Here are 4 recommendations from the owners …
Fornasetti Calendar Plate 2013, £230
Fornasetti Candle – Flora, £99
Christine Shaw Rag Doll, £110
Tria Wood Chair, £425
The shop is merchandised according to the current influences and inspirations of the owners – so it’s personal to them but can also be understood by the clientele. The pieces are carefully sourced and considered and displayed in a welcoming, ambitious and inclusive way with the overall aim to inspire.
The owners say the best thing about having your own shop is the satisfaction, the opportunity of meeting new people from all around the world and the possibility of working with exciting artists and designers. They pride themselves on the impeccable service they offer to customers – who can be anything from 20 something’s right through to senior citizens! Their motto for the store is ‘why not?’ which sums up their eclectic view on life and the store’s merchandise.
Make sure you visit the Milk Concept Boutique store next time you are in the area. The address is 118½ Shoreditch High Street, London E1 6JN. The store is open 11am-7pm Monday, Tuesday, Wednesday and Friday. On Thursday it stays open until 8pm, Saturday 11am-6pm and Sunday 10.30am-6pm. You can also buy items from the website www.milkconceptboutique.co.uk. Credits: text and images by Homegirl London, images courtesy of Milk Concept Boutique, special thanks to Karen.