Shop spotlight on Rose and Grey. This online store is a family business run by husband and wife team Lyndsey and Guy Goodger. They sell vintage industrial furniture and home accessories. You can pick up a gorgeous vintage leather sofa and armchairs, industrial wooden apothecary chests of drawers and sideboards or industrial metal storage for your home office. Aside from the furniture you’ll also find a great mix of quirky home accessories and decorative objects for the home. Anyone who loves urban loft living with vintage, industrial, rustic or Scandinavian interiors will marvel at their exceptionally well curated collection. I caught up with Lyndsey to find out more about Rose and Grey.
Home Office Furniture and Accessories
Meet the Rose and Grey Owners
Rose and Grey was set up by Lyndsey Goodger back in 2008. Her husband Guy recently joined the venture full time to oversee the smooth running of the company. His business background and experience of working for a charity (advising businesses on social responsibility) will help drive the business forward. Lyndsey explains the benefits of this – “Now Guy is on board I can concentrate on the brand, marketing and product buying. These are all the jobs which inspired me to start the business in the first place so I’m back doing what I love. Being a small team of five (even though the company is growing) Lyndsey and Guy like to have hands on experience – “You’ll often find us on the other end of the phone chatting to our customers.”
Rose and Grey Owner Lyndsey Goodger
Before becoming an internet entrepreneur Lyndsey worked for Channel 4 in a very creative role. She tells me – “I would oversee the marketing and PR plans and run cover photo shoots for the DVD releases. This marketing and photography experience really helps with our online store. Inspirational photography is really important to us and we have four big photo shoots a year, in addition to smaller ones as often as we can. We want customers to feel inspired by our collection and imagine how they could look in their own home.”
Animal Applique Cushions
The idea for the business was born out of Lyndsey’s desire to find unusual and interesting accessories and stylish furniture for her home and not being able to source what she wanted. She explains – “I have a huge passion for interiors and now I’m surrounded by the things I love. I get to look at beautiful products all the time now!” Lyndsey explains the decision to become an online retailer – “We’re based in Cheshire and felt our products had a wider appeal. We also get to reach more people than if we had a physical shop. Plus we can hold a much larger range of products which we can add to regularly without the boundaries of space.” The online business also provides Lyndsey the flexibility to enjoy family life – “We have two young boys at school. I love that one of us can always be there for the school run. Not all people are able to do that and I feel that it’s a privilege.”
Lyndsey explains how they decided upon the Rose and Grey name for the business (which is officially spelt Rose & Grey) – “Our favourite interiors include white, grey and natural backgrounds mixed with vibrant colour. We felt that the name would encompass that; with ‘Grey’ reflecting that neutral base and ‘Rose’ representing those pops of colour.”
Rose and Grey Product Selection
Lyndsey talks me through the products – “We sell a contemporary mix of furniture and home accessories, with an industrial and vintage influence. We are known for our vintage leather sofas and armchairs. Another winner for us is the industrial-style furniture such as sideboards on wheels, factory-influenced drawers, tables and chairs. On top of that we also stock wallpaper, lighting, rugs, vases and other delightful decorative objects for the home. We have three rules we follow when choosing our products – they must be beautiful, interesting and practical.” Brands stocked include – House Doctor DK, Madam Stoltz, Bloomingville and reclaimed furniture from One World.
Vintage Leather Armchair
To give you an idea of the beautiful pieces you’ll find online, Lyndsey has picked out five products for you to admire. This Vintage Leather Sofa gives you a good idea of the seating selection. It’s in brown leather which has been aged and distressed. The frame is made from top quality hardwood with sturdy springs. Aside from looking handsome it’s also very comfortable thanks to the foam and duck down cushions – £1395.
Vintage Leather Sofa
The rustic Reclaimed Multiple Locker has been made from wood sourced from an old demolished house in Southwest India. It’s been given a new lease of life as a storage unit with six compartments – £695.
Reclaimed Multiple Locker
Neat freaks will love the Handy Organize Storage Box on Wheels. It’s ideal for storing magazines or toys and can be moved around with ease – £55.
Handy Organize Storage Box on Wheels
Full of industrial flavour, the Fairground Arrow Hanger is both fun and useful. It features twelve handy hooks so is perfect for your hallway – £59.
Fairground Arrow Hanger
Treat your treasured photographs, letters or pressed flowers to a beautiful Antique Grey Frame. These are made from brass and glass with a matt grey finish and antique detailing – £9.95.
Antique Grey Frames
Buy Rose and Grey Products
So what are you waiting for? Go take a look at the website Rose and Grey. The prices range from £2.95 for Dipped Wooden Spoons to £2750 for a gorgeous Italian Leather Sofa. They currently ship smaller items internationally. Keep an eye out for their first catalogue which will be published later in the year.
Author: Homegirl London. Photographs: Rose and Grey. Thanks: Lyndsey and Guy Goodger.