London Lifestyle Blog information

Homegirl London’s (HGL) readers are primarily female, aged 25 to 44, with the majority based in London and across the UK. The blog also attracts a growing international audience, particularly from the USA, Australia, and Northern Europe. Readers are English-speaking, style-conscious, and engaged with content around interiors, food, independent retail, and modern city living. Many work in creative or professional roles and value thoughtful recommendations, original design, and London-focused discoveries with global appeal. HGL creates content tailored for a general adult audience. The blog does not feature content specifically aimed at or about seniors, mums, pregnant women, babies, children or teenagers.

HGL primarily focuses on London, featuring content about things to do in the city, London restaurants, London shops and interiors. HGL does not cover topics like politics, finance, motoring, gambling, health, celebrities, medical or cosmetic procedures, tobacco, alcohol, meat, or time-sensitive content such as sales, competitions, events, or exhibitions.

HGL does not subscribe to mailing lists or newsletters and avoids involvement in blogger competitions, giveaways, or voucher promotions. While the blog features products, it does not sell them, as it is not a shop. Additionally, HGL does not purchase services such as web design or SEO.

HGL offers a limited number of guest and sponsored content opportunities for those looking to gain visibility, backlinks, or brand exposure. All content must be relevant to the blog and its UK-based lifestyle readership. We welcome high-quality collaborations that provide genuine value to readers. It's important to tell us from the outset the client and proposed link for approval.

GUEST POSTS
You provide the Guest Post copy and must include high-quality images that you own or have full rights to use. All guest content must be original, clearly relevant, and not overly promotional. Accepted guest posts appear in the Guests section of the blog and include one external link and one internal link to HGL content. This option is best suited for those seeking a meaningful backlink within content that is read and engaged with by a real audience. Prices vary depending on word count and other requirements.

SPONSORED COLLABORATIONS
Sponsored Collaborations involve HGL reviewing your product, service, shop or event. The content contains one link and is written in HGL's voice. It is published in a relevant section of the blog, with additional visibility on the homepage. The collaboration also includes 10 pieces of complimentary social media content. This is a good option if you want your product or brand endorsed by HGL in an authentic and visually engaging way. When relevant, photography can take place in HGL’s London warehouse style apartment. Prices start from £200 and can, in some cases, be offset by products or services. See Sponsored Collaborations.

SPONSORED POSTS
HGL writes sponsored Posts and follows the usual style and structure of the blog. You provide the images and may supply a brief or bullet points to guide the content. The article includes one link and is supported by 10 pieces of complimentary social media posts. This format works well when you want your brand message delivered in a tone that resonates with the HGL audience. Prices start at £200.

SPONSORED LINKS
Sponsored Links may be added to existing HGL blog content, provided that another party has not already sponsored that content. Links must be relevant to the topic of the article. Rates are £40 for a link within a sentence, £50 for a link within a paragraph and £10 per image. This is a simple and affordable way to gain a relevant backlink from well-performing content.

IMPORTANT INFORMATION
Please disclose your client and the link you want to add from the outset. Rest assured, we will not approach your client. All guest posts and sponsored content will be clearly labelled as such and placed within the Advert category (not on the menu). Each piece will also be assigned to a specific category. All payments must be made in advance via PayPal. While posts typically remain on the site for many years, HGL only guarantees content will be live for a minimum of 12 months due to unforeseen circumstances that may arise.

HGL maintains strict content and advertising standards to ensure the blog's integrity. The blog is proudly advert-free, avoiding all banner and pop-up ads, and does not participate in affiliate marketing.

HGL occasionally reviews London restaurants offering complimentary meals for two, provided they align with the author’s interests. The author is a vegetarian, and their guest eats fish. Poor food or service means no feature will be written. HGL may write an article or instead create content for social media (sometimes both). Complimentary meals are disclosed as Advert, and if the experience is top notch, a Google Review may be provided. Takeaway meal reviews are also considered.

HGL does not respond to all enquiries. Emails that are vague, unsolicited, sales-driven, or appear spammy will not receive a reply. We only consider messages that are relevant and clearly written. If you are enquiring about guest posts, sponsorships or collaborations, you must disclose the name of your client and the link. Failure to do so may result in no response. If your message is relevant, you can expect to hear back within four working days. Please avoid sending follow-up emails.

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