Homegirl London, the London Lifestyle Blog, attracts a predominantly UK-based audience, with the highest number of visitors coming from London. The blog also enjoys a strong international following, with readers from the USA, Europe, Australia, and Canada. The audience is primarily female (64.5%), with male readers making up 35.5%.

Homegirl London creates content tailored for a general adult audience. The blog does not feature content specifically aimed at, or about seniors, mums, pregnant women, babies, children, teenagers, or pet owners.

Homegirl London primarily focuses on London, featuring content about things to do in the city, London restaurants, and London shops.

Homegirl London does not cover topics such as politics (causes, campaigns, social movements), banking, finance, crypto, insurance, motoring, computer games, apps (unless of particular interest), gambling, lottery, cleaning products, fitness, sport, health, sex, sex aids, celebrities, dieting, medical or pharmaceutical topics, cosmetic or plastic surgery, dentistry, vitamins, tobacco, vapes, e-cigarettes, meat, fish, alcohol, firearms, cars, scooters, mopeds, motorbikes, bitcoin, vouchers, coupons, discounts, sales, competitions, giveaways, awards, surveys, "most Instagrammable" lists, brand campaigns, pop-up shops, exhibitions, events, gallery openings, or infographics. Content with a short time-span are also not covered.

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