Shop Snoop: Darlings of Chelsea Parsons Green. I was invited to check out the fantastic new sofa showroom for Darlings of Chelsea located in the lovely and leafy area of Parsons Green, London SW6. Wow, this beautiful place is filled with dreamy designer sofas, including a spectacular selection of fabric and leather sofas. These are all waiting for you to do a road test, which is appropriate because this used to be a Porsche garage in the previous life. Join me in a snoop around the delightful Darlings of Chelsea Parsons Green Sofa Showroom.
Welcome to the Darlings of Chelsea Parsons Green Sofa Showroom
Darlings of Chelsea Parsons Green Sofa Selection
If you’d prefer to check your couch for comfort before committing, you must visit this showroom because it’s the London flagship store for Darlings of Chelsea. The sizeable space is 5500 square feet which is just as well because they have a lot of sofas to display. The fabric and leather settees range from contemporary to classic designs. The sofa collection includes corner, recliner chaise, modular U shapes and angled corner designs. You can buy a hand-constructed British-made sofa by Darlings of Chelsea or one of the designer brands they stock, such as Duresta or Content by Terance Conran.
Duresta Greenwich Sofa
Whether you’re looking for a contemporary or traditional leather sofa, you can find a wide selection here. My favourite is Oslo by Andreas Engesvik, which is slim and sleek, perfect for minimalists with stylish apartments. Another chic sofa is the new Rocco, which has sleek square frame legs and Italian leather upholstery that is so tactile that you won’t stop stroking it. If you prefer something more classic, you’ll love the Chesterfields, some of which have a modern twist.
Rocco Sofa
I love the Hale Chair, which would look pretty cool in my apartment. It features a mid-century modern solid oak angled frame. The upholstery is made of antique ebony top-grain leather with decorative channel stitching. The wing-backed Wellington, with its high back and sexy curves, was also beautiful.
Hale Chair
If you want a great family sofa, try the Norton, which is squishy and cosy. It can be large enough for everyone to pile on, even the dog! Another family-friendly sofa is the Kingston Large U-Shaped Corner, which features luxurious feather-filled back cushions so you can sink right in. Upholster your sofa with one of the Family-Friendly Linen Blends, which will help it look lovely for longer.
Kingston Large U-Shaped Corner
The leather and fabric selections are extensive. Fabric materials include plenty of velvets and linens in gorgeous colours. These are made by credible designers, including Ralph Lauren, Designers Guild and Linwood.
Upholstery Fabrics
I Caught up with John Darling at the Darlings of Chelsea Parsons Green Showroom
I managed to chat with the super busy John Darling (yes, that’s his real name!). John launched his sofa website in 2004 after waiting six months for a sofa he’d bought which arrived damaged (don’t you hate that!). His first shop was on Fulham High Street, and his empire has grown to include premises in Birmingham, St Albans, Ash Vale in Surrey and now Parsons Green. I asked John a few questions…
Norton Corner Sofa
Q: What makes Darling of Chelsea different from other shops selling sofas?
A: We sell a slightly higher quality product for not much more money. Also, we have a wide range of products to suit many different styles and budgets. We cover Ultra-modern Penthouse with Scandi designs like the new Oslo by the famous designer Andreas Engesvik and traditional Chesterfields. Budget-wise, we also have £800 sofas like the Brighton and up to £8000 for the U-shaped corner sofas. Many retailers focus on one price range, but we cover it all.
Oslo Sofa
Also, the person who serves you in-store is your account manager right through delivery to your home because we found that customers appreciate continuity. Our shops have coffee lounges, an area for the kids and parking, so customers feel relaxed in one of our showrooms.
Q: What three things do you want potential customers to know about the Darlings of Chelsea?
A: Quality, style and comfort.
Q: What’s your best-selling sofa?
A: It’s a secret, but I can reveal that it’s upholstered in velvet!
Q: What are your newest sofas?
A: We regularly introduce new sofas, which you can view on the website.
Evelyn Sofa
I checked out the new sofas, and my favourites include the Brighton sofa, inspired by the sixties American design. Kingston is a soft, deep and relaxing settee with deep feather-filled cushions. Evelyn is a comfy traditional couch with a smooth-flowing back. The Denver Sofa Bed is lovely, and you wouldn’t even realise that it folded out to become a bed because it’s beautiful. The Piccadilly Sofa Bed is also stunning and well worth considering if you need a guest bed but don’t have a spare room. They’ve also started making compact furniture for smaller spaces, which are handy for modern compact living.
Darlings of Chelsea Parsons Green Information
Darlings of Chelsea also stocks sofa beds, footstools, beds, dining chairs, dining tables and more. View the Darlings of Chelsea Website for further information.
New Parsons Green Sofa Showroom Exterior
The address is Darlings of Chelsea, Parsons Green Depot, 33 Parsons Green Lane, London SW6 4HH. It’s a few minutes’ walk from Parsons Green Station on the District Line. There is also room for free parking outside should you wish to drive. Current opening times are Monday to Thursday, 9 am until 6 pm, Friday from 9 am until 5 pm, Saturday from 10 am until 5 pm, and Sunday from 11 am until 5 pm, but check online before you visit. Don’t forget to order a coffee or cocktail at the bar while you are there!
Author: Homegirl London. Photographs: Homegirl London and Darlings of Chelsea. Disclosure: This is a Sponsored Collaboration/Advertising.