Shop Snoop: Darlings of Chelsea Parsons Green. I was invited to check out the amazing new sofa showroom for Darlings of Chelsea located in the lovely and leafy Parsons Green, London SW6. Wow, what a wonderful place this is, filled with dreamy designer sofas which includes a spectacular selection of fabric sofas and leather sofas. These are all waiting for you to road test, which is apt because this used to be a Porsche garage in a previous life. Join me in a snoop around the delightful Darlings of Chelsea Parsons Green Sofa Showroom.
Welcome to the Darlings of Chelsea Parsons Green Sofa Showroom
Darlings of Chelsea Parsons Green Sofa Selection
If you’d prefer to check your couch for comfort before committing, then you must visit this showroom because it’s the London flagship store for Darlings of Chelsea. The sizeable space is 5500 square feet which is just as well because they have a lot of sofas to display. The fabric and leather settees range from contemporary to classic designs. The sofa collection includes corner, recliner chaise, modular, U shapes and angled corner designs. You can buy a hand constructed British made sofa by Darlings of Chelsea or one of the designer brands they stock such as Duresta or Content by Terrance Conran.
Duresta Greenwich Sofa
Whether you’re after a contemporary or traditional leather sofa, you can find a wide selection here. My favourite is Oslo by Andreas Engesvik which is slim and sleek, perfect for minimalists with a stylish apartment. Another chic sofa is the new Rocco which has sleek square frame legs and Italian leather upholstery which is so tactile, you won’t be able to stop stroking it. If you prefer something more classic then you’ll love the Chesterfields, some of which have had a modern twist.
I absolutely love the Hale Chair which would look pretty cool in my apartment. This features a mid-century modern solid oak angled frame. The upholstery is in antique ebony top grain leather upholstery with decorative channel stitching. The wing backed Wellington was also rather wonderful with its high back and sexy curves.
If you want a great family sofa try the Norton which is squish and cozy. It can be large enough, so everyone can pile on, even the dog! Another family friendly sofa is the Kingston Large U Shaped Corner which features luxurious feather filled back cushions so you just sink right in. Upholster your sofa with one of the Family Friendly Linen Blends which will help it stay looking lovely for longer.
Kingston Large U Shaped Corner
The leather and fabric selection are extensive. Fabric materials include plenty of velvets and linens in gorgeous colours. These are made by credible designers including Ralph Lauren, Designers Guild and Linwood.
I Caught up with John Darling at the Darlings of Chelsea Parsons Green Showroom
I managed to have a chat with the super busy John Darling (yes, that’s his real name!). John launched his sofa website back in 2004 after having to wait six months for a sofa he’d bought which arrived damage (don’t you just hate that!). His first shop was on Fulham High Street and his empire has grown to include premises in Birmingham, St Albans, Ash Vale in Surrey and now Parsons Green. I asked John a few questions ….
Norton Corner Sofa
Q: What makes Darling of Chelsea different from other shops selling sofas?
A: I think we sell a slightly higher quality product for not much more money. In addition, we have such a wide range to suit many different styles and budgets. We cover Ultra-modern Penthouse with Scandi designs like the new Oslo by the famous designer Andreas Engesvik through to traditional Chesterfields. Budget wise also, we have £800 sofas like the Brighton up to £8000 U shaped corner sofas. Many retailers focus on one price range, but we cover it all really.
In addition, the person who serves you in store is your account manager right through to delivery in to your home because we found that customers appreciate the continuity. Our shops have coffee lounges, an area for the kids and parking so customers feel relaxed in one of our showrooms
Q: What 3 things do you want potential customers to know about darlings of Chelsea?
A: Quality, style and comfort.
Q: What’s your best-selling sofa?
A: It’s a secret, but I can reveal that it’s upholstered in velvet!
Q: What are your newest sofas?
A: We regularly introduce new sofas, you can view our new sofa range here.
I checked out the new sofas and my favourites include the Brighton Sofa which has been inspired by sixties American design. Kingston is a soft, deep and relaxing settee with deep feather filled cushions. Evelyn is a comfy traditional couch with a smooth flowing back. The Denver Sofa Bed is lovely, you wouldn’t even realise that it folded out to become a bed because it’s beautiful. The Piccadilly Sofa Bed is also stunning and well worth considering if you need a guest bed but don’t have a spare room. They’ve also started making compact furniture for smaller spaces which is a neat idea.
Darlings of Chelsea Parsons Green Information
Darlings of Chelsea also stock sofa beds, foot stools, beds, dining chairs, dining tables and more. View the Darlings of Chelsea Website for further information. If you want to visit the showroom it’s open now but the official launch is on Wednesday 2 January. They have a sale throughout January 2019 with 35% off which is amazing.
New Parsons Green Sofa Showroom Exterior
The address is Darlings of Chelsea, Parsons Green Depot, 33 Parsons Green Lane, London SW6 4HH. It’s a few minutes’ walk from Parsons Green Station which is on the District Line. There is also room for free car parking outside should you wish to drive. Current opening times are Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-5pm and Sunday 11am-5pm but do check on line before you visit. Don’t forget to order a coffee or cocktail at the bar while you are there!
Author: Homegirl London. Photographs: Homegirl London and Darlings of Chelsea. Disclosure: This is a sponsored feature. This feature contains affiliate links which means if you click through to the website and buy, I will earn a small commission.