How I Became A London Lifestyle Blogger

Here’s the story of how I became a London lifestyle blogger. It all started in April 2012, though becoming a blogger wasn’t part of the plan—it happened by chance. I was on a career break after over 20 years in PR, including 11 years running my own agency promoting consumer and beauty products. I knew I wanted a change but had no idea what that would look like—until an epiphany set me on the path to writing about London and sharing my journey as a lifestyle blogger.

My London Lifestyle Blogger Epiphany

One day, while exploring London, I had a sudden moment of clarity, a lightbulb moment, if you will. I stopped in my tracks with a simple but exciting idea: start a blog about London and call it Homegirl London. A quick search on my phone revealed the name was available, and it felt like fate.

As luck would have it, my partner was training to become a web designer, which couldn’t have been better timing. I’ve always believed in learning as you go, not overthinking, and just getting things done. Within a week, the blog was live. What started as a plan to write a few articles a month quickly snowballed, and before I knew it, I was a full-time blogger.

Learning London Lifestyle Blogger Skills

My background in PR gave me a strong foundation for blogging, with skills like writing and organisation proving invaluable. However, I had to step out of my comfort zone to master a whole new set of skills, from learning to use a camera, edit photos, upload content, and navigate the world of social media. It was a steep learning curve, but precisely the challenge I needed.

When I committed to becoming a full-time blogger, I didn’t create a rigid plan; I let the journey unfold. Over time, this new path led me to offer website design and SEO copywriting services. If you’re considering a career change, whether blogging or something entirely different, my advice is simple: take the leap and see where it takes you!