Shop spotlight on LuxDeco. As the name implies, you will find a superior selection of luxury home furnishings online. Expect to be amazed at stylish home furniture, contemporary lighting, designer tableware, decorative accessories, and much more. The carefully curated collection showcases beautiful pieces from the most coveted designers in the world. Some of these items are rare or exclusive, so it’s like having your interior designer on hand to seek out those elusive finds. A dedicated team of industry experts, designers, stylists, buyers, editors and celebrated tastemakers bring you insider interior design ideas and tips. The impeccable customer concierge service guarantees that your shopping experience is exceptional from beginning to end. I caught up with the owner to find out more about LuxDeco.
Classic Bedroom with Gold Accents
Meet The LuxDeco Owner
Jonathan Holmes is the Founder and CEO of the business he started in 2012. His mother is an interior designer (currently Interiors Director at the company) specialising in the high-end market, so it’s no wonder Jonathan is interested in this field. Before launching his business, Jonathan created a successful start-up when he was twenty years old, which he sold in 2001. Since then, he has spent over ten years as a digital consultant helping brands succeed in the digital space by honing their user experience and streamlining the online design for some of the finest brands in the world. This combination of understanding the luxury interior market and his knowledge of the digital space makes LuxDeco the elegant force it is today.
Jonathan Holmes
Jonathan explains his ideas for the luxury décor business: “I was furnishing my new home and realised there was a gaping hole in the luxury furniture market. There was nowhere I could buy high-end furnishings online. When choosing my furniture and fittings, I repeatedly turned to my interior designer for style advice and where I could buy the items I wanted.”
Contemporary Living Room by AdVivum
Jonathan soon realised he wasn’t the only person needing a personal shopper. He explains, “my friends started asking my designer to source the products they couldn’t find in the shops. Like me, they found glossy magazine editorials inspiring to look at, but finding these pieces was impossible for industry outsiders. Selecting high-end furnishings without expert advice was an intimidating process. I thought that choosing furniture would be enjoyable, but it was a hugely stressful experience. That gave me the idea to offer expert insight, curated product selections and a high-end service – it’s an expert eye, online.”
Contemporary Bedroom with Blue Accents
Launching this business online allows Jonathan to offer his clients the best possible service. He tells me, “in comparison to fashion, for example, higher-end furniture and homeware were not well represented online. There was no dominant brand or ‘one-stop-shop’ where you could be inspired and discover new collections as well as be able to shop the latest trends. It was very fragmented, so I wanted to create a single destination that put the whole Interior Designer showroom concept online.” It’s certainly paid off because this successful business now employs twenty people, and Jonathan gets the reward of seeing his idea come to life.
View the LuxDeco Collection
Online you’ll find classic contemporary, traditional and contemporary furniture from the highest quality brands and manufacturers across the globe. There’s a wide selection covering everything from furniture to lighting, tableware, soft furnishings, home accessories, decorative objects and outdoor furniture. With over two hundred luxury brands, it reads like a who’s who of design. Expect to feast your eyes on some gorgeous pieces by Versace, Calvin Klein, Cornelio Cappellini, Tom Dixon and many more. Principal rooms catered for are the bedroom, living room, dining room, home office, games room and also your garden.
Modern Hallway with Eichholtz Accents
LuxDeco’s team has a wealth of knowledge spanning over forty years, so they have identified several core products that are best sellers. Here’s a selection of the seating that their clientele love. The Bramerton Armchair is a classic design with a contemporary mindset. It’s chic and comfortable, featuring subtle button tufting, supportive sprung back and deep feather and foam seating. Pull up the Claverton Dining Chair, which is super stylish and ever so elegant thanks to the squared backrest and sweeping sides. Relax back on the Hatton Sofa, combining traditional and classic contemporary designs with diamond button-back detailing and squared armrests.
Bramerton Armchair £1980, Claverton Dining Chair £557 and Hatton Sofa £2880
Jonathan has selected five pieces for you to admire to give you an idea of additional products available. The Suzanna Sofa is so sumptuous with simple lines and subtle detailing. The metallic Eleanor Stool will add a touch of instant glamour to your living room. Rest your espresso cup on the upholstered Lily Coffee Table with decorative stud detailing. Accessorise your sofa with the London Cushion featuring a bold geometric design. Finally, lavish your floor with the wool Boulay Carpet Rug in gorgeous greys.
Suzanna Sofa £3450, Eleanor Stool £1950, Lily Coffee Table £1250,
London Cushion £195 and Boulay Carpet £1000
Buy LuxDeco Products
Go to the LuxDeco Website to learn more about the company and buy beautiful products. You can register as a member; by doing this, you will be notified about tailored selections that suit your taste. Take advantage of online design consultations with expert advice from dedicated in-house stylists who are on hand to help members create the home of their dreams. You’ll see the ‘My Stylist’ tab at the top of the website, introducing you to someone to chat with – how fabulous that!
Make sure you check out the online magazine where you’ll find inspiration, interviews, expert advice, and trend reports from their team of tastemakers. It’s a glossy digital magazine for interior addicts! Products start from £25 and go up to the high thousands. The good news to my overseas readers is that they ship to locations worldwide.
Author: Homegirl London. Thanks: Jonathan Holmes.
