ten reasons to visit pavilion road chelsea feature image

Ten Reasons To Visit Pavilion Road Chelsea

I list my ten reasons to visit Pavilion Road in Chelsea, London SW1. I adore this street because it’s pedestrianised, buzzy and social. On one side of the street are buildings that were former stables. They have been spruced up with a uniform look of red brick and black paintwork around the doors and windows. You’ll notice the colourful bunting, outdoor umbrellas and outdoor seating. It feels like you’re in a super cute village with all the shops you’d expect, such as a florist, greengrocer and bakery. Add in restaurants, cafes, beauty shops and boutiques, making for a lovely exploration. If you’re looking for shopping in SW1, the best things to do in Chelsea or restaurants near Sloane Square, you’ll appreciate Pavilion Road. I wrote this article in August 2021 and have added a video, so republished it.

pavilion road london is car free

10 Reasons to Visit Pavilion Road:

1. Buy something beautiful from Kate Spade

2. Pamper yourself with a hair or beauty treatment

3. Seek out stationery at Papersmiths

4. Enjoy brunch at Granger and Co

5. Feast on vegan food at Wulf and Lamb

6. Fill up on food classics at Hans’ Bar and Grill

7. Treat yourself to a doughnut from Bread Ahead

8. Try interesting flavours at Ice Cream Union

9. Get your caffeine fix at The Roasting Party

10. Pick up premium groceries for your supper

My Ten Reasons To Visit Pavilion Road Chelsea

kate spade owl bag

  1. For a spot of retail therapy, you’ll enjoy browsing the Kate Spade shop, especially if you want to buy a beautiful handbag or clothing. At the moment, you will notice the ‘apple of my eye’ collection with bags, jewellery and dresses adorned with apple motifs. The manager kindly showed me the following collection that features an owl. Kate Spade designs range from quirky to casual and formal, so pop in and have a look next time you are in the vicinity. Loungewear lovers will be in heaven when they feel the silk pyjamas and silk-cashmere tracksuits at Olivia Von Halle. If you have a holiday booked, you’ll need swimwear and resort wear from Heidi Klein.

a la carte cosmetics

2. If you need a skin, make-up or hair make-over, you can do all three at Pavilion Road. Make an appointment at the Sarah Chapman Skinesis Clinic for a bespoke facial. At a la Carte Cosmetics, you can book a make-up lesson and try the perfect match foundation blended just for you. Finish with a haircut and blow-dry at Salon Sloane or Pavilion Barbers.


3. Stationery fans will appreciate Papersmiths, where you can buy diaries, planners, notebooks, pens, pencils, greeting cards and gift wrap. You’ll also find a selection of books covering travel and mindfulness topics.

granger and co sweet corn cakes

4. Enjoy all-day dining at Granger and Co, the Australian eatery founded by Bill Granger, the king of brunch dishes. I’d recommend you try the ricotta hotcakes with banana and honeycomb butter and the jasmine tea hot smoked salmon with a poached egg or sweet corn fritters. The restaurant operates a walk-in policy, so if you spot a spare table, you’re in luck.

american pancakes wulf and lamb

5. Vegans will love Wulf and Lamb, where plant-based food includes buddha bowls, open burritos, jackfruit wraps, cauliflower, mushroom bao buns, and meat-free burgers. If you need comfort food, try the Wulf pie or the mac ‘n cheese. I woofed down the American pancakes with maple syrup, strawberries, and vanilla whipped vegan cream, which was delicious.

hans bar and grill

6. Hans’ Bar and Grill serve everything from a posh English breakfast with black pudding, eggs benedict and brioche French toast. For lunch or dinner, you’ll want to try the club sandwich, aged beef burger or ribeye steak. Don’t forget to order the Eton mess for dessert!

bread ahead chocolate doughnut

7. If you’d prefer a pastry or doughnut, you’ll be thankful that Bread Ahead has an outlet at Pavilion Road. Enrol on their bakery course, and you can learn how to make bread from scratch. If you don’t have time, you can always buy a sourdough loaf instead. I purchased a chocolate doughnut for my partner and took it home in a box for him. I’m so thoughtful!

ice cream union

8. If the sun is shining, you’ll want to celebrate with a cone or tub from Ice Cream Union. It may take a while to decide on the ice cream or sorbet flavour because they are all mouthwateringly marvellous. Choose from the honeycomb, banana split, lemon pie, clotted cream or vegan coconut choc chip. I enjoyed a cone with the cornflake and Monmouth coffee ice cream combo.

the roasting party coffee

9. Coffee lovers will enjoy sipping their latte as they people watch and soak up the atmosphere of the super cute mews street. The Roasting Party is all about small-batch coffee roasting with respect for social responsibility and the environment. Buy your single origin, blends or decaf coffee direct from the shop or sign up for their subscription so that you never run out of coffee at home. You may be interested in the Home Brewing Course, where you can learn about espresso or filter brewing. I sat outside on a bench and sipped my lovely latte, which was excellent.

the sea the sea

10. Before you leave Pavilion Road, you may want to pick up a few premium groceries. Buy your bread from Bread Ahead, choose your cheese from London Cheese Mongers, pick up fruit and veg from Natoora and sustainable meat from the Provenance Village Butcher. At The Sea, The Sea you can purchase fish and seafood to take home or let the chef make you something fishy for your lunch. Pop into Ottolenghi for deli food and delicious cakes. For everything else, the Chelsea General Store is an artisanal supermarket. Don’t forget to pick up a wine or champagne from Pavilion Wine and fresh flowers from Moyses Flowers. That’s you all sorted to host a dinner party!

Watch My Pavilion Road Video

Helpful Information About Pavilion Road Chelsea London SW1

palm tree courtyard pavilion road

To find out more, visit the Pavilion Road Website. You’ll enjoy the village-style street because it’s adorable. It’s the perfect place to pamper yourself, shop, relax and meet up with friends. At the back of Granger and Co and Wulf and Lamb, you will find a palm tree courtyard that is a beautiful place to enjoy food and sip a glass of wine. The nearest station is Sloane Square, and the road is next to Sloane Street. Continue down the road, and you can admire the mews houses. I hope you enjoy your visit as much as I did.

While you are in the area, you may find these articles of interest:

Chelsea Area Guide

Chelsea One Day Itinerary

Ten Things To Do in Chelsea

Ten Reasons To Visit Kings Road

Ten Reasons To Visit Duke Of York Square

Bluebird Café Kings Road Review

The Chelsea Gardener Review

Author: Homegirl London. Photographs: Homegirl London.