Shop spotlight on 20th Century Cloth. As the name implies this online store is dedicated to selling mid-century inspired material. Helen Snell decided to follow her passion for fashion and all things vintage by launching this cool cloth store. These retro fabric designs are perfect for vintage patterns and bespoke clothing. All the fabrics are designed in London and printed in the UK. I caught up with Helen to find out more.
20th Century Cloth – Retro Fabric Selection
20th Century Cloth – meet the owner
20th Century Cloth is a wonderful online shop owned by Helen Snell. After completing a degree in fashion print design at Winchester School of Art, Helen worked as a freelancer selling her designs through various textile design agents. She then worked for SR Gent and Courtaulds Textiles supplying Marks and Spencer.
20th Century Cloth – Helen Snell
Helen tells me about how the business idea started – “I make a lot of my own clothes from vintage patterns and was disillusioned with the selection of fabrics available. After taking a career break to bring up my two children, I decided that if I was going back to work it should be something I really enjoy. That’s when I hit upon the idea of designing and printing my own range of fabrics. I pride myself on creating fabrics which are completely different from anything else on the market.”
20th Century Cloth – view the collection
Helen sells mid-century inspired dressmaking fabrics by the metre. To give you an idea of what’s on offer, Helen has recommended five fabrics.
Atomic Blonde is a yummy yellow featuring an abstract pattern.
Atomic Blonde Fabric
Bluemerang is a beautiful turquoise blue with abstract boomerangs.
Delano features bright blue, teal and yellow to make a bold statement.
Senora is all about sophistication with a black background and bright retro pattern.
Memphis Noir is dark and darling with black background and dainty flower like squiggles.
20th Century Cloth – buy the products
To buy the products go to the website at www.20thcenturycloth.com. All fabrics are priced at £14 per half metre; swatches are available for £1 each. UK shipping is free and they ship worldwide at cost.
Author: Homegirl London. Photographs: 20th Century Cloth. Thanks: Helen Snell.