Homegirl London pays homage to Liam Treanor. Maker of fine contemporary furniture and lighting – bespoke and off the peg. His beautiful, hand crafted timber based pieces appear effortless with clean flowing lines and organic forms which can be admired without seeking attention. He produces his wooden wares from a London based workshop and strives for the gold standard of furniture making using the finest FSC certified hardwoods. I caught up with Liam to find out more …
Q: Tell me about your design background.
A: After sitting my A Levels most of my contemporaries went to university where as I took the vocational route and joined a cabinet making course in Northampton. My core furniture and cabinet making skills were learnt here although after a year I left to continue my newfound love of furniture making at degree level at the University of Lincoln.
Q: Why set up a business?
A: I set up my business soon after leaving university as I wanted to put into practice the knowledge I had acquired over the past few years; making and designing skills, business knowledge and so on.
Q: Where are you based and why?
A: The business is based near Greenwich, South-East London. I relocated from Lincolnshire around 6 months ago to bring the brand closer to the vast majority of our clients. Plus, as a creative, I can’t think of many better places to be located in the world!
Liam in his workshop
Q: How many people work at your company?
A: Only myself, though at times others are drafted in and there is the occasional intern. Certain products are outsourced which is useful as it means I can focus on other elements of the business, such as admin and the bespoke furniture service.
Pale Blue Homemaker Bookcase, £470
Q: Describe your design style.
A: Minimal, visually lightweight, functional, visually unobtrusive and soft on the eye.
Carre Coffee Table, from £435
Q: Where do you draw your creative inspiration from?
A: Scandinavian minimal design and organic forms. The organic flowing forms and visually soft aesthetic reflect the natural forms we see every day from nicely rounded pebbles to the human body. It’s something we naturally feel comfortable with.
Bresil Tall Stool, £380
Q: Tell me about your collections.
A: The 2013 current collection is a more refined selection in comparison to previous years. I have introduced the new-look Bow Floor Lamp, which is proving extremely popular.
Bow Floor Lamp, prices start from £300
If you’re wondering where all the strange product names come from, most are named after architecture by the likes of Le Corbusier – Villa Savoye, Maison du Bresil and Alvar Aalto – Maison Carre, Villa Mairea.
Mairea Bench, prices start at £590
Q: Which designer do you admire and why?
A: Ernest Race, one of few British furniture designers to excel in the 1940’s -1950’s. He used his informed knowledge of British taste which rejected modernism combined with new technologies and limited post-war materials to create furniture which was beautiful, cost effective, material efficient and still desirable today. His Antelope Chair is possibly my favorite piece of furniture.
Savoye Chair, £400
Q: What’s the best thing about owning your own business?
A: Creative freedom and not being instructed by colleagues or bosses, which is often demoralising, we all know what it’s like. But it’s not all fun, sadly – at times it can be mighty stressful and emotionally draining.
Walter Mirror, £260
Q: What one piece of advice would you pass on to someone wanting to set up their own business?
A: You must know your market inside out. Go to exhibitions, visit stores, read magazines and blogs. Know what your potential competitors are doing and how they do it.
Q: What’s coming up for the rest of 2013?
A: A few fresh faces in the product range! This will probably include a dining bench, dining table, chair, coffee table and a few smaller items.
To find out more about Liam and to buy his wonderful pieces go to Liam Treanor. He also ships internationally. Credits: text by Homegirl London. Images courtesy of Liam Treanor by Kai Lau. Special thanks to Liam Treanor.