Join me in a shop snoop around the Republic of Fritz Hansen Showroom. If you’re a fan of Scandinavian design, then you must visit the design emporium of Danish furniture brand Fritz Hansen. This massive showroom has been open since September 2011 and it a joy to browse. Located in Fitzrovia on the corner of Margaret Street and Great Titchfield Street, London W1 it’s just behind Oxford Street. Make sure you pop in to the Republic of Fritz Hansen Showroom next time you’re in the vicinity.

republic of fritz hansen showroom staircase

Showroom Interiors Staircase

Republic of Fritz Hansen Showroom Stock

In 1872 Fritz Hansen opened up a small shop in Copenhagen selling his hand crafted cabinets. It is a family business for 107 years until acquired in 1979 by Skandinavisk Holding. Their work starts to become recognized after being influenced by the German Bauhaus School and a move towards industrialised furniture. This combined with a string of clever product collaborations gives them an edge. The Fritz Hansen brand worked with impressive talent including architects and designers to create some of the most highly acclaimed and recognized furniture in the world. These included Arne Jacobsen, Hans J Wegner, Verner Panton, Poul Kjaerholm and Piet Hein. You can view these important furniture pieces at the London showroom. It’s a bit like being in a design museum but you are allowed to touch the exhibits and buy them!

republic of fritz hansen showroom ground floor

Showroom Interior Ground Floor

The stock includes timeless furniture classics from dining chairs, lounge chairs, sofas, dining tables and more. You will discover a wide selection of iconic chairs, seek out the Ant, Series 7, Drop and Oxford by designer and architect Arne Jacobsen which are available in an extensive range of colours. Dining tables include the Table Series with Spanlegs by Piet Hein (Bruno Mathsson and Arne Jacobsen) and coffee tables like Space by Jehs and Laub. See the Swan, Favn and Alphabet sofas along with the Egg and Swan lounge chairs. Even though many of these designs date back decades they are constantly being refreshed, for example, the Ant chair has nine new colours by Danish artist Tal R. You can also buy coffee tables, side tables, shelving units, pendant lighting, standing lamps, table lamps and the list continues.

republic of fritz hansen showroom, stelton jugs

Stelton Product Display

Skandium has handpicked the home accessories, dinnerware, kitchenware, cookware, decorative objects and gifts. These include Kastehelmi colourful glassware by Iittala, vacuum jugs by Stelton, dinnerware by Marimekko, Isokon mugs by Skandium, Moomin mugs by Muurlam and felt slippers by Pia Wallén. If you are after some beautiful wedding gifts, you’ll certainly have plenty of choice here. They also have a wide selection of coffee table books which make excellent presents for interiors lovers. Cushions, throws, rugs and mirrors are dotted around the store so keep an eye out for those.

Republic of Fritz Hansen Interiors

Located on the corner of Margaret Street and Great Titchfield Street, this 1920s building is impressive with two sides of windows which stretch down to the basement level. Up a few steps and in through the entrance you see a spacious showroom which is flooded with natural light. On the ground floor you will find furniture arranged in living room and dining room sets. Towards the back there are display cabinets showcasing decorative objects and gifts.

republic of fritz hansen showroom basement

Showroom Interior Basement

You’ll see a stunning staircase which takes you to the lower floor basement level. Here you will find a wide range of seating including sofas and lounge chairs plus fabric samples. There is a section dedicated to luxury and functional lighting. Also displayed are shelving units and wall cabinets with desk options. It is certainly a must visit shop for design conscious consumers, interior designers, architects, stylists and anyone who loves the simplicity of Scandinavian design. Make sure you sit down in all those amazing iconic chairs and sofas and test them out, these are super comfortable so try not to snooze!

Republic of Frtiz Hansen Information

republic of fritz hansen showroom exterior

Showroom Exterior

To view the furniture selection, visit the Fritz Hansen Website. The London showroom is located at 13 Margaret Street, London W1W 8RN. Opening  hours are Monday to Wednesday 10am-6.30pm, Thursday 10am-7pm, Friday and Saturday 10am-6.30pm and Sunday 11am-5pm. The nearest tube station is Oxford Circus which is on the Victoria, Central and Bakerloo lines.

Author: Homegirl London. Photographs: Homegirl London.

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Republic of Fritz Hansen Showroom Fitzrovia
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