Wawa is all about tailored seating and sleeping designs which enhance the consumer’s life.  This fabulous furniture showroom and workshop is based right near Columbia Road and is owned by Richard Ward who has been designing furniture since the 80s and sofas since the 90s.  He’s always been involved in some aspect of design; working as a sculptor, art directing and prop making in the film industry and even building boats!  Wawa makes sofas and sofa beds which are created to fit London’s most traditional and quirky spaces; from bay windows to boudoirs, open plan living to narrow Victorian terraces, a grand reception area to intimate offices.  Wawa has a sofa design to suit any space you could possibly imagine.  It’s perfect if you’re searching for furniture shops London or furniture online.

Wawa showroom

Shop Exterior

To give you an idea of the clever designs available, Richard has selected five of his favourite pieces for you to admire; the Folding Rocking Chair which can be put away when you need additional space because it folds flat to just six inches.  The Bay Window Sofa is made especially to fit neatly into the angles of any bay window and is the perfect solution for awkward spaces and even comes in a bed version.  The Ottoman Folding Bed transforms from a single to a double bed.  The Soho Two is a compact sofa which is perfect for a couple of love birds and the LolaLola is a compact modular seating system with interchangeable units and detachable arms and back rests which can easily be reconfigured into different arrangements.

Wawa furntiure

Wawa Selection of Sofas and Beds

  1. Folding Rocking Chair, price on application
  2. Bay Window Sofa, from £2217
  3. Ottoman Folding Bed, from £2154
  4. Soho Two, from £1428
  5. LolaLola, from £4095

Richards aim is to create innovative ‘classic’ pieces that sit comfortably in any surroundings from sophisticated settees to innovative hideaway guest beds.  He explains – “I’d like to think that my background as a sculptor, experience in the film industry with art direction, prop-making and set construction and having worked hands-on boatbuilding and furniture making enriches and enhances the aesthetic I bring to designing.”

Richard Ward from Wawa

Richard Ward

All his pieces are made in London by a dedicated and highly skilled team using traditional methods of hand tied springs over solid beech frames for maximum comfort and durability.  He also seeks out the very best fabrics to offer premium textiles and a wide choice for his clientele.  His unique approach to design and the manufacturing process is what has attracted so many loyal customers over the years from residential, retail and commercial arenas.  By offering a personalised service to each customer from initial consultation all the way through to delivery is what makes his business unique and very successful.  Wawa works in close partnership with their clients – advising on styles and fabrics, adapting and creating solutions tailored to every need and this is certainly something which makes them stand out from the furniture crowd.

wawa showroom (3)


I was interested to find out where the Wawa name came from … Richard explains – “It was simply a snappier, more memorable play on my surname – Ward.  Wawa struck a chord with visitors to the showroom from far-flung corners of the world and it turns out to mean many different things in different countries; it’s an expression of excellence in Urdu, a Ghanaian wood used for furniture making, an abbreviation for Warsaw in Polish and apparently the most exquisite lady in the harem!”

Wawa showroom (2)


The showroom come studio is located right by Columbia Road at 1 Ezra Street, London E2 7RH.  It’s a lovely large converted Victorian warehouse and is a joy to visit.  You can view a good range of sofa and sofa bed styles and feel the sumptuous fabric choices.  It’s definitely worth a visit if you’re in the area to enjoy the flower market on a Sunday.  The store is open Sunday through to Friday from 10am until 6pm and closed on Saturdays.  To find out more and view the products go to www.wawa.co.uk.

Credits: text by Homegirl London, images courtesy of Wawa, special thanks to Richard Ward.