Shop spotlight on Snuugle. This online store showcases bespoke designs from fresh new talent which can be made into wallpapers, patterned roller blinds, patterned roman blinds, soft furnishing fabrics, floor cushions and scatter cushions for sofas. The concept is all about supporting independent designers while providing consumers with exclusive home decoration products which are made to order. You’ll find plenty of unique patterns online in a whole of host of styles, from fabulous florals to country chic and faded vintage. If you’re after original and attractive feature wallpaper or fabric to make your curtains, this is the website for you. Anyone passionate about patterns and with a desire to express their taste rather than following the norm will enjoy the visual feast on offer. I caught up with the owner to find out more about Snuugle.
Grace Pattern by Charlotte Duffy
A pretty print featuring birds sitting in meadow flowers for a carefree summer vibe in duck egg blues, dusky pinks, yellows and greens
Meet the Snuugle Owner
The founder of this company is Andrew Burrows, a thirty-year-old from Nottingham with a real passion for interiors and a love of all things unique and bespoke. He reveals how the venture came about, “I’d been involved in the family business, an online decorating merchant, for some years. It was time to make a big decision, be brave and launch my own online business focusing on bespoke patterns for walls and fabrics. This is where the business name evolved – like its ethos, and it’s a unique and original word with connotations of homely, cosy and snug.”
Andrew has a real passion for patterns, he explains, “having researched the market for many years, I recognised a significant trend towards consumers being driven towards bespoke and original products for their home. The huge expansion and success of websites like Not on the High Street proved to me that there was a vast market of people on the hunt for something that little bit different. With my experience lying in the field of wallpaper, I decided to research how I could convert an original and bespoke concept into wall coverings, cushions and blinds.”
Night Owl Pattern by Lydia Meiying
A wise owl is shown sitting in an oak tree in rich browns and greens for an autumnal feel
At the same time, Andrew also discovered a considerable pool of untouched talent. He explains, “I realised there were many surface pattern designers and illustrators who were very skilled but had few outlets to showcase their designs. I began to approach these people, discussing my vision and received positive and encouraging feedback. I aimed to create an online platform for these designers to utilise and display their work and gain exposure. In return, the company has exclusive use of these amazing designs for the products we sell, which are all handmade in England.”
Bush Baby Pattern by Hayley Louise Crann
This bold and exotic design features a bushbaby in rainforest foliage
Luckily, Andrew had a wealth of online retail experience, and he tells me,“it made sense to develop my business in the world of e-commerce. As the products are made to order, it means that we don’t hold any stock so we can be more adventurous with the patterns. We also see our merchandise having an international appeal, and online retail enables us to reach a global marketplace. Aside from furnishing homes, our wares are also suitable for commercial premises.”
Andrew talks me through the product selection. “We currently make and sell wallpapers, blinds, cushions and fabrics. As we work with a range of designers, the patterns vary enormously so you can find everything from florals to birds, animals, nautical, vintage and more. All we ask of the contributors is that their creations are imaginative, a talking point in a room and unique.”
To give you an idea about the patterns available to purchase online, Andrew has selected five examples to show you. The Squirrel Monkeys pattern is by Hayley Louise Crann. It has been inspired by wildlife found in a rainforest which captures monkeys playing in their natural habitat. Hayley’s work features intricate hand drawings combined with various textures to create life-like sketches which she then explores further through Photoshop. Her content is usually focussed on wildlife and the surrounding environment with a new foray into British florals on the way.
Squirrel Monkeys Pattern by Hayley Louise Crann
The Pointer pattern is by Emma-Jane Sowerby. The design shows pointer dogs along with flying ducks. Emma-Jane’s designs are quintessentially British and would look totally at home in a country manor or a traditional abode. She’s a great lover of the coast and countryside, so it’s no surprise that she’s passionate about natural patterns for the home. Her work involves hand-drawn detailed motives and illustrative arrangements.
Pointer Pattern Emma-Jane Sowerby
Illustrator and pattern designer Nicola Hanrahan has created Tea Party. This is surreal showing hand-painted illustrations of sparrows, coal tits and mice enjoying a tea party against a pink, blue and white striped background. Nicola has a passion for wildlife and loves frequenting quaint country tearooms which she’s combined nicely together here. Her work is often whimsical and full of countryside charm.
Tea Party Pattern by Nicola Hanrahan
Romantic Rosa pattern is by Louise Taylor. This is a painterly floral design with brush stroke detailing. The colour palette is a lovely mix of blues, lilacs, dusky pinks and touches of green. Louise’s style is all about hand printed florals taken from her delicate watercolour paintings and intricate drawings. The result is a feminine and somewhat vintage style.
Romantic Rosa Pattern by Louise Taylor
Plant Hunters Fortune is by Charlotte Day. She’s a gardener turned print designer so as you’d expect much of her work features florals and botanicals. This particular design pays homage to Robert Fortune, who introduced the horticultural world to the diversity of Oriental flora. Charlotte’s training started at the Royal Horticultural Society and later a Master’s Degree in Textile Design at Chelsea College of Art.
Plant Hunters Fortune Pattern by Charlotte Day
At the moment Andrew is working with emerging talent; Charlotte Day, Charlotte Duffy, Kate Slater, Emma-Jane Sowerby, Hayley Louise Crann, Jessica Wilde, Louise Cunningham, Nicola Hanrahan, Louise Tiler, Louise Taylor, Kayleigh Jayne Walls, Millie Marotta, Hollie Brown and Lydia Meiying. On the website, you’ll find information about each designer which includes their inspiration, where they studied and a visual showcase of their designs.
Buy Snuugle Products
Because everything they sell is manufactured on demand, each item is bespoke and made specifically for that customer. All the products are made to an exceptionally high quality – the wallpaper is printed onto hardwearing non-woven 147gsm paper which provides exceptional colour definition with a superb matt finish and is easy to hang. The roman blinds and roller blinds are made from 100% polyester fabric which has a matt texture and features a lining to guard against fading and provides better insulation. The cushions are handmade from 100% cotton, which ensures fabulous colour and a soft feel.
If you have a desire for original interiors and want to make a statement in your home, go to the Snuugle website. To give you an idea about prices, the Wallpapers are £36 per square metre, Blinds £200-500, Cushions £69-89 and Fabric is £84 per metre. They also ship internationally.
Author: Homegirl London. Photographs and Thanks: Andrew Burrows.